Library topic
Behavior design in practice
How do you turn behavioral evidence into a design people can use?
Behavior design connects a defined behavior, evidence from the setting, and a response that can be tested. These pieces cover Jobs to Be Done, human-centered design, intervention mapping, and prototyping. Use them to move from a broad problem to a design choice you can examine in practice.
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3 posts
- Behavior design in practice4 Oct 2022 · Image post
Behavior Design Strategy Board now on Miroverse
Our Behavior Design Strategy Board is up on #Miroverse.
Read post→ - Behavior design in practice24 Nov 2022 · Image post
Why designing for behavior matters and how to do it
Why is designing for behavior important, and how can you do it?
Read post→ - Behavior design in practice28 Jun 2023 · Carousel
Behavior design checklist based on the EAST Framework
Here is a checklist of behavior design principles you can download It is based on the EAST Framework, created by the The Behavioural Insights Team I do use it as a checklist myself, when I am at the
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137 posts
Reflections / Notes62 posts
- 6 Mar 2024Image post
Senior Service Design roles at NHS England
Read post→ - 18 Dec 2023Image post
Scientific research vs UX research.. what's the difference
Read post→ - 4 Dec 2025Image post
How behavioral science and design thinking combine
Read post→ - 18 Oct 2022Image post
Do you design for the moments that matter?
Read post→ - 2 May 2023Image post
Why personas built without real research stay useless
Read post→ - 26 Sept 2023Image post
Book review: digital products and behavior change
Read post→ - 2 Feb 2023Image post
How to build better experiences: advice in an email
Read post→ - 12 May 2023External resource
Why UX professionals resist research-driven organizations
Read post→ - 11 Apr 2023Image post
Behavior Design Strategy Board now available in Mural
Read post→ - 2 Sept 2022Image post
Behavior design prototypes.. share what I'm missing
Read post→ - 9 Feb 2023Image post
Not everything needs a streak to drive behavior
Read post→ - 12 Jun 2024Image post
Humility when designing for behavior change
Read post→ - 21 Jun 2022Image post
Why don't we ideate on what to remove, not add
Read post→ - 22 Oct 2024Image post
Design should never forget that science is part of it
Read post→ - 27 Jun 2024Image post
Designing behavior change when the solution is already decided
Read post→ - 18 Jan 2023Image post
The Minimum Viable Intervention approach to change
Read post→ - 13 Sept 2022Image post
Behavioral design must align with business strategy
Read post→ - 28 Mar 2023Carousel
Lessons from building products that actually get used
Read post→ - 19 Apr 2023Image post
Words for discussing harms and spillover effects
Read post→ - 15 Sept 2023Image post
Design choices that enable better behavior outcomes
Read post→ - 11 Apr 2024Image post
Behavioral scientists should work themselves out of a job
Read post→ - 22 Feb 2023Image post
Can digital products enable choice and autonomy?
Read post→ - 19 Sept 2022Image post
Why product teams underuse research in development
Read post→ - 20 Oct 2023Long-form
Behavioral design framework for UX and product teams
Read post→ - 27 Feb 2025Image post
Three lessons from government transformation work
Read post→ - 15 Jun 2023Image post
Free Miro template for building a Theory of Change
Read post→ - 3 May 2023Image post
Free Miro template: reframe problems as opportunities
Read post→ - 13 Feb 2023Image post
Stretch your ideas before moving them forward
Read post→ - 1 Dec 2022Image post
An Innovation Framework: JTBD, Behavioral Science, HCD
Read post→ - 15 Feb 2024Image post
How to design logically for better outcomes
Read post→ - 1 Sept 2023Image post
Book recommendations for designing behavior change
Read post→ - 30 Jan 2024Image post
Building a behavior design library and playbook
Read post→ - 7 May 2023External resource
Why made-up personas reveal unaware practitioners
Read post→ - 6 Jan 2025Image post
Design books that inspire behavioral science work
Read post→ - 7 Sept 2023Image post
Three pillars for better customer and employee experience
Read post→ - 23 Jan 2025Image post
Five books that sharpen product design foundations
Read post→ - 2 Nov 2022Image post
When dot-voting works.. and when it doesn't
Read post→ - 10 Oct 2022Image post
What process do you use to solve behavior challenges quickly
Read post→ - 24 Oct 2022Image post
Behavior Design Strategy framework with Elina Halonen
Read post→ - 18 Jan 2023Image post
How behavior design strategy builds lasting relationships
Read post→ - 21 Nov 2022Image post
Are we starting too late when we design for behavior?
Read post→ - 5 Jul 2023Image post
Are you building the right experience for users?
Read post→ - 19 Mar 2024Image post
Behavior design means knowing when to add techniques
Read post→ - 19 Dec 2025Image post
Design works better with behavioral insights
Read post→ - 6 Oct 2023Image post
15 principles for designing a great experience
Read post→ - 29 Jan 2023Image post
Three things that create a human-centric experience
Read post→ - 10 Nov 2025Image post
8 ways behavior change works for designers and innovators
Read post→ - 15 Nov 2023Image post
How to improve solutions for customers and employees
Read post→ - 12 Jun 2024Image post
How do you build your personas for change work?
Read post→ - 2 Jun 2025Image post
Three ways to stop fighting human nature in change work
Read post→ - 11 Nov 2023Image post
Building products without understanding user needs
Read post→ - 14 Mar 2024Image post
Are designers using dark patterns without knowing it?
Read post→ - 22 Jan 2025Image post
Better ways to build personas for behavior change
Read post→ - 14 Jan 2025Image post
Have we lost our way with empathize methods?
Read post→ - 13 Feb 2025Image post
Four behavior design principles.. simple to use
Read post→ - 23 Oct 2023Image post
Five tips for applying behavioral science beyond nudges
Read post→ - 7 Nov 2023Image post
How can you design for inclusion in change programmes
Read post→ - 8 May 2024Image post
Why mixing behavioral methods increases your odds of success
Read post→ - 17 May 2023Image post
Free question bank: 350+ questions for product research
Read post→ - 21 Jan 2025Image post
How behavioral systems thinking improves user experience
Read post→ - 19 Feb 2025Image post
Behavioral Science and Design.. better outcomes together
Read post→ - 14 Feb 2025Image post
Needs and behaviors should go hand in hand
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Service / product / journey design32 posts
- 7 Sept 2022Image post
Do you map behavior in journey maps and blueprints?
Read post→ - 17 Oct 2022Image post
Adding a behavioral lens to product journeys
Read post→ - 3 Apr 2024Image post
Enhancing journey maps with behavioral insights
Read post→ - 4 Nov 2022Image post
Can behavioral science help design better loyalty programs?
Read post→ - 13 Mar 2023Image post
Combining journey mapping and behavioral science
Read post→ - 12 Nov 2025Image post
Service design and behavioral science work together
Read post→ - 6 Apr 2025Long-form
Why tracking engagement doesn't reveal motivation
Read post→ - 7 Sept 2023Image post
Why optimizing only the ideal user journey limits results
Read post→ - 3 Feb 2023Image post
Why health and productivity apps fail at engagement
Read post→ - 8 Nov 2022Image post
Can behavioral science improve loyalty programs?
Read post→ - 13 Mar 2023Carousel
How to improve your digital forms.. a practical guide
Read post→ - 23 Nov 2022Image post
Design for Normal, Easy, Attractive, and Routine
Read post→ - 1 Nov 2022Image post
Do streaks have to exist in products?
Read post→ - 1 May 2023Image post
Have you counted the steps in your service workflow?
Read post→ - 16 Nov 2022Image post
Why mixed methods wins for products and outcomes
Read post→ - 13 Mar 2023Image post
Nielsen Norman's 10 usability heuristics.. with behavioral science
Read post→ - 30 Mar 2026Image post
Product-market fit is not enough.. fit behavior too
Read post→ - 21 Aug 2023Image post
Can designing for behavior improve digital products?
Read post→ - 23 Jan 2023Image post
How behavioral insights improve form design precision
Read post→ - 10 May 2024Image post
How many steps does your workflow actually require?
Read post→ - 7 Mar 2022Image post
Design products by understanding behavior first
Read post→ - 13 Mar 2025Image post
Stop making this mistake when building digital products
Read post→ - 13 Dec 2023Image post
Designing experiences starts with behavior and context
Read post→ - 21 Nov 2025Carousel
Are you causing unintended friction in your services
Read post→ - 26 May 2023Image post
How behavioral science helps you design better products
Read post→ - 4 Oct 2023Image post
Steps to remove sludge from products and services
Read post→ - 31 Mar 2023Image post
Why traditional personas fail.. and how to fix them
Read post→ - 16 Sept 2025Image post
When did a journey map last change an outcome?
Read post→ - 26 Jun 2023Carousel
Building behavior-change journeys with storytelling
Read post→ - 28 Jul 2025Image post
Three books for mapping behavior-change journeys
Read post→ - 17 Jan 2025Image post
What is Product-Behavior Fit?
Read post→ - 1 Feb 2023Image post
What to consider when building a behavior-change experience
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Intervention design + mapping22 posts
- 26 Jul 2023Image post
Intervention types for employee experience and digital products
Read post→ - 5 Mar 2024Image post
The ISM tool for designing behavior change interventions
Read post→ - 12 Dec 2023Image post
Adapting COM-B and the Behavior Change Wheel for design
Read post→ - 25 May 2023Image post
What is a Behavior Design Canvas and how does it work
Read post→ - 5 Sept 2022Image post
A Behavior Design Methodology based on COM-B
Read post→ - 16 May 2023Image post
Don't copy behavior-change tactics from other contexts
Read post→ - 6 Dec 2025Carousel
Why copy-paste gamification backfires in product design
Read post→ - 12 Oct 2022Image post
How to build a Behavioral Audit Map for any journey
Read post→ - 5 Apr 2023Image post
A tool for designing meetings that actually work
Read post→ - 2 Mar 2025Long-form
Why some experiences feel effortless and others frustrate
Read post→ - 7 Dec 2022Image post
Behavior Design Strategy template (free PPT/PDF)
Read post→ - 3 Oct 2022Image post
Help test the Behavioral Design Canvas (beta version)
Read post→ - 24 May 2023Image post
Persuasive Design Model for health app development
Read post→ - 29 Feb 2024Image post
Make empathy maps better with behavioral science
Read post→ - 17 Mar 2026Image post
Most empathy maps stop at understanding
Read post→ - 30 Jun 2023Image post
How I build behavior design patterns for product ideation
Read post→ - 20 Sept 2022Image post
How to design for behavior change in products and services
Read post→ - 24 Mar 2023Image post
Which customer motivations should you design for first
Read post→ - 13 Oct 2023Image post
10 ways logic models improve products and services
Read post→ - 4 Feb 2025Image post
How to approach ideation with behavioral science
Read post→ - 22 Jan 2024Image post
How to design for behavior change in practice
Read post→ - 25 Oct 2023Image post
Free behavior design framework for better products
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HCD + Design Thinking10 posts
- 12 Apr 2024Image post
Human-centred behavioral science.. why you need both
Read post→ - 28 Mar 2025Image post
Six ways to integrate behavioral science into design
Read post→ - 16 Jul 2025Image post
You can't design things that make sense without context
Read post→ - 12 Sept 2023Image post
Empathizing methods.. are they mostly empathy theatre?
Read post→ - 8 Feb 2023Image post
Using psychology and behavior to build better personas
Read post→ - 15 Mar 2023Image post
Empathy maps without psychology miss the point
Read post→ - 6 Aug 2025Image post
Designing for health depends on behavior change
Read post→ - 28 Feb 2025Image post
Is there a better way to build personas?
Read post→ - 13 Apr 2023Image post
Are we skipping a crucial step in human-centered design
Read post→ - 7 Nov 2025Image post
Why mixed methods wins on outcomes, not just experience
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JTBD applied to design8 posts
- 5 Dec 2023Image post
Jobs to be Done meets behavioral science.. do they fit?
Read post→ - 20 Feb 2025Image post
Jobs to Be Done.. missing the behavior piece
Read post→ - 23 Jun 2025Image post
Is Jobs to Be Done theatre without behavior change?
Read post→ - 6 Jan 2026Image post
Getting better problem-solution fit in innovation
Read post→ - 30 Jan 2026Image post
How Jobs to Be Done reframes what we mean by needs
Read post→ - 10 Nov 2023Image post
Building blocks for designing great user experiences
Read post→ - 15 Nov 2022Image post
Do we need to innovate personas for behavior change?
Read post→ - 10 Jul 2025Image post
Why great solutions fail: solving the wrong problem
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