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Behavior design in practice

How do you turn behavioral evidence into a design people can use?

Behavior design connects a defined behavior, evidence from the setting, and a response that can be tested. These pieces cover Jobs to Be Done, human-centered design, intervention mapping, and prototyping. Use them to move from a broad problem to a design choice you can examine in practice.

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137 posts

Reflections / Notes62 posts
  1. 6 Mar 2024Image post

    Senior Service Design roles at NHS England

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  2. 18 Dec 2023Image post

    Scientific research vs UX research.. what's the difference

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  3. 4 Dec 2025Image post

    How behavioral science and design thinking combine

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  4. 18 Oct 2022Image post

    Do you design for the moments that matter?

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  5. 2 May 2023Image post

    Why personas built without real research stay useless

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  6. 26 Sept 2023Image post

    Book review: digital products and behavior change

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  7. 2 Feb 2023Image post

    How to build better experiences: advice in an email

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  8. 12 May 2023External resource

    Why UX professionals resist research-driven organizations

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  9. 11 Apr 2023Image post

    Behavior Design Strategy Board now available in Mural

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  10. 2 Sept 2022Image post

    Behavior design prototypes.. share what I'm missing

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  11. 9 Feb 2023Image post

    Not everything needs a streak to drive behavior

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  12. 12 Jun 2024Image post

    Humility when designing for behavior change

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  13. 21 Jun 2022Image post

    Why don't we ideate on what to remove, not add

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  14. 22 Oct 2024Image post

    Design should never forget that science is part of it

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  15. 27 Jun 2024Image post

    Designing behavior change when the solution is already decided

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  16. 18 Jan 2023Image post

    The Minimum Viable Intervention approach to change

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  17. 13 Sept 2022Image post

    Behavioral design must align with business strategy

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  18. 28 Mar 2023Carousel

    Lessons from building products that actually get used

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  19. 19 Apr 2023Image post

    Words for discussing harms and spillover effects

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  20. 15 Sept 2023Image post

    Design choices that enable better behavior outcomes

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  21. 11 Apr 2024Image post

    Behavioral scientists should work themselves out of a job

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  22. 22 Feb 2023Image post

    Can digital products enable choice and autonomy?

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  23. 19 Sept 2022Image post

    Why product teams underuse research in development

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  24. 20 Oct 2023Long-form

    Behavioral design framework for UX and product teams

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  25. 27 Feb 2025Image post

    Three lessons from government transformation work

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  26. 15 Jun 2023Image post

    Free Miro template for building a Theory of Change

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  27. 3 May 2023Image post

    Free Miro template: reframe problems as opportunities

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  28. 13 Feb 2023Image post

    Stretch your ideas before moving them forward

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  29. 1 Dec 2022Image post

    An Innovation Framework: JTBD, Behavioral Science, HCD

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  30. 15 Feb 2024Image post

    How to design logically for better outcomes

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  31. 1 Sept 2023Image post

    Book recommendations for designing behavior change

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  32. 30 Jan 2024Image post

    Building a behavior design library and playbook

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  33. 7 May 2023External resource

    Why made-up personas reveal unaware practitioners

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  34. 6 Jan 2025Image post

    Design books that inspire behavioral science work

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  35. 7 Sept 2023Image post

    Three pillars for better customer and employee experience

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  36. 23 Jan 2025Image post

    Five books that sharpen product design foundations

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  37. 2 Nov 2022Image post

    When dot-voting works.. and when it doesn't

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  38. 10 Oct 2022Image post

    What process do you use to solve behavior challenges quickly

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  39. 24 Oct 2022Image post

    Behavior Design Strategy framework with Elina Halonen

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  40. 18 Jan 2023Image post

    How behavior design strategy builds lasting relationships

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  41. 21 Nov 2022Image post

    Are we starting too late when we design for behavior?

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  42. 5 Jul 2023Image post

    Are you building the right experience for users?

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  43. 19 Mar 2024Image post

    Behavior design means knowing when to add techniques

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  44. 19 Dec 2025Image post

    Design works better with behavioral insights

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  45. 6 Oct 2023Image post

    15 principles for designing a great experience

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  46. 29 Jan 2023Image post

    Three things that create a human-centric experience

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  47. 10 Nov 2025Image post

    8 ways behavior change works for designers and innovators

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  48. 15 Nov 2023Image post

    How to improve solutions for customers and employees

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  49. 12 Jun 2024Image post

    How do you build your personas for change work?

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  50. 2 Jun 2025Image post

    Three ways to stop fighting human nature in change work

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  51. 11 Nov 2023Image post

    Building products without understanding user needs

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  52. 14 Mar 2024Image post

    Are designers using dark patterns without knowing it?

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  53. 22 Jan 2025Image post

    Better ways to build personas for behavior change

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  54. 14 Jan 2025Image post

    Have we lost our way with empathize methods?

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  55. 13 Feb 2025Image post

    Four behavior design principles.. simple to use

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  56. 23 Oct 2023Image post

    Five tips for applying behavioral science beyond nudges

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  57. 7 Nov 2023Image post

    How can you design for inclusion in change programmes

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  58. 8 May 2024Image post

    Why mixing behavioral methods increases your odds of success

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  59. 17 May 2023Image post

    Free question bank: 350+ questions for product research

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  60. 21 Jan 2025Image post

    How behavioral systems thinking improves user experience

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  61. 19 Feb 2025Image post

    Behavioral Science and Design.. better outcomes together

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  62. 14 Feb 2025Image post

    Needs and behaviors should go hand in hand

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Service / product / journey design32 posts
  1. 7 Sept 2022Image post

    Do you map behavior in journey maps and blueprints?

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  2. 17 Oct 2022Image post

    Adding a behavioral lens to product journeys

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  3. 3 Apr 2024Image post

    Enhancing journey maps with behavioral insights

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  4. 4 Nov 2022Image post

    Can behavioral science help design better loyalty programs?

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  5. 13 Mar 2023Image post

    Combining journey mapping and behavioral science

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  6. 12 Nov 2025Image post

    Service design and behavioral science work together

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  7. 6 Apr 2025Long-form

    Why tracking engagement doesn't reveal motivation

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  8. 7 Sept 2023Image post

    Why optimizing only the ideal user journey limits results

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  9. 3 Feb 2023Image post

    Why health and productivity apps fail at engagement

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  10. 8 Nov 2022Image post

    Can behavioral science improve loyalty programs?

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  11. 13 Mar 2023Carousel

    How to improve your digital forms.. a practical guide

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  12. 23 Nov 2022Image post

    Design for Normal, Easy, Attractive, and Routine

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  13. 1 Nov 2022Image post

    Do streaks have to exist in products?

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  14. 1 May 2023Image post

    Have you counted the steps in your service workflow?

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  15. 16 Nov 2022Image post

    Why mixed methods wins for products and outcomes

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  16. 13 Mar 2023Image post

    Nielsen Norman's 10 usability heuristics.. with behavioral science

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  17. 30 Mar 2026Image post

    Product-market fit is not enough.. fit behavior too

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  18. 21 Aug 2023Image post

    Can designing for behavior improve digital products?

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  19. 23 Jan 2023Image post

    How behavioral insights improve form design precision

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  20. 10 May 2024Image post

    How many steps does your workflow actually require?

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  21. 7 Mar 2022Image post

    Design products by understanding behavior first

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  22. 13 Mar 2025Image post

    Stop making this mistake when building digital products

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  23. 13 Dec 2023Image post

    Designing experiences starts with behavior and context

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  24. 21 Nov 2025Carousel

    Are you causing unintended friction in your services

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  25. 26 May 2023Image post

    How behavioral science helps you design better products

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  26. 4 Oct 2023Image post

    Steps to remove sludge from products and services

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  27. 31 Mar 2023Image post

    Why traditional personas fail.. and how to fix them

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  28. 16 Sept 2025Image post

    When did a journey map last change an outcome?

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  29. 26 Jun 2023Carousel

    Building behavior-change journeys with storytelling

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  30. 28 Jul 2025Image post

    Three books for mapping behavior-change journeys

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  31. 17 Jan 2025Image post

    What is Product-Behavior Fit?

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  32. 1 Feb 2023Image post

    What to consider when building a behavior-change experience

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Intervention design + mapping22 posts
  1. 26 Jul 2023Image post

    Intervention types for employee experience and digital products

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  2. 5 Mar 2024Image post

    The ISM tool for designing behavior change interventions

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  3. 12 Dec 2023Image post

    Adapting COM-B and the Behavior Change Wheel for design

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  4. 25 May 2023Image post

    What is a Behavior Design Canvas and how does it work

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  5. 5 Sept 2022Image post

    A Behavior Design Methodology based on COM-B

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  6. 16 May 2023Image post

    Don't copy behavior-change tactics from other contexts

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  7. 6 Dec 2025Carousel

    Why copy-paste gamification backfires in product design

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  8. 12 Oct 2022Image post

    How to build a Behavioral Audit Map for any journey

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  9. 5 Apr 2023Image post

    A tool for designing meetings that actually work

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  10. 2 Mar 2025Long-form

    Why some experiences feel effortless and others frustrate

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  11. 7 Dec 2022Image post

    Behavior Design Strategy template (free PPT/PDF)

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  12. 3 Oct 2022Image post

    Help test the Behavioral Design Canvas (beta version)

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  13. 24 May 2023Image post

    Persuasive Design Model for health app development

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  14. 29 Feb 2024Image post

    Make empathy maps better with behavioral science

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  15. 17 Mar 2026Image post

    Most empathy maps stop at understanding

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  16. 30 Jun 2023Image post

    How I build behavior design patterns for product ideation

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  17. 20 Sept 2022Image post

    How to design for behavior change in products and services

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  18. 24 Mar 2023Image post

    Which customer motivations should you design for first

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  19. 13 Oct 2023Image post

    10 ways logic models improve products and services

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  20. 4 Feb 2025Image post

    How to approach ideation with behavioral science

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  21. 22 Jan 2024Image post

    How to design for behavior change in practice

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  22. 25 Oct 2023Image post

    Free behavior design framework for better products

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HCD + Design Thinking10 posts
  1. 12 Apr 2024Image post

    Human-centred behavioral science.. why you need both

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  2. 28 Mar 2025Image post

    Six ways to integrate behavioral science into design

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  3. 16 Jul 2025Image post

    You can't design things that make sense without context

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  4. 12 Sept 2023Image post

    Empathizing methods.. are they mostly empathy theatre?

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  5. 8 Feb 2023Image post

    Using psychology and behavior to build better personas

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  6. 15 Mar 2023Image post

    Empathy maps without psychology miss the point

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  7. 6 Aug 2025Image post

    Designing for health depends on behavior change

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  8. 28 Feb 2025Image post

    Is there a better way to build personas?

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  9. 13 Apr 2023Image post

    Are we skipping a crucial step in human-centered design

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  10. 7 Nov 2025Image post

    Why mixed methods wins on outcomes, not just experience

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JTBD applied to design8 posts
  1. 5 Dec 2023Image post

    Jobs to be Done meets behavioral science.. do they fit?

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  2. 20 Feb 2025Image post

    Jobs to Be Done.. missing the behavior piece

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  3. 23 Jun 2025Image post

    Is Jobs to Be Done theatre without behavior change?

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  4. 6 Jan 2026Image post

    Getting better problem-solution fit in innovation

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  5. 30 Jan 2026Image post

    How Jobs to Be Done reframes what we mean by needs

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  6. 10 Nov 2023Image post

    Building blocks for designing great user experiences

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  7. 15 Nov 2022Image post

    Do we need to innovate personas for behavior change?

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  8. 10 Jul 2025Image post

    Why great solutions fail: solving the wrong problem

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