Organizational Behavior Change Training

Pre-Flight

We schedule interviews and a survey with your team to understand your context and the main change challenges you are working through. We take this information to contextualize the barrier and strategy cards, as well as the case study.

Week 1: Introduction to Behavioral Science (Foundations)

Focus: What behaviour is (and what it isn’t), and how to define it in context.

• Introduce behavioral science principles and how they support change work
• Distinguish observable behaviours from non-behaviors
• Workshop: define behavior precisely using the ABC framework
• Workshop: create a behavioral map for your initiative
• Output: behavior definitions for your initiative (initial draft)
• Output: a "behavior map" of where adoption must happen

Week 2: Behavioral Diagnosis (Foundations)

Focus: diagnosing why the behavior isn’t happening.

• Introduce and use a behavioral model for diagnosis
• Identify barriers in change contexts
• Workshop: classify barriers with our barrier cards
• Workshop: design a simple approach to collect and classify barriers
• Output: barrier hypotheses for your priority behaviors
• Output: an evidence-based plan (what to check, where, with whom)

Week 3: Designing Behavioral Interventions (Foundations)

Focus: matching interventions to barriers (instead of defaulting to only comms/training).

• Introduction to behavior change strategies and how they link to barriers
• Use practical intervention strategies
• Workshop: turn your barrier diagnosis into a small set of interventions with our intervention cards
• Workshop: strengthen interventions using behavioral principles
• Output: 2–4 intervention briefs (what changes, where it shows up in work, who owns it)
• Output: draft "pilot-ready" assets (prompts, checklists, workflow changes, routines)

Week 4: The Psychology of Change (Deep dive)

Focus: motivation that actually sustains behavior at work, and the role of norms.

• Understand key motivation factors: meaning, mastery and belonging
• Understand social norms in the workplace
• Workshop: diagnose the motivation/norms element of your case and adjust interventions accordingly
• Workshop: use motivation and norm strategies developed by our behavioral science team
• Output: motivation and norms insights linked to specific behaviours
• Output: intervention refinements (what to add/remove to make the behavior feel easier/safer/more normal)

Week 5: Stakeholder Engagement (Deep dive)

Focus: engagement as behavior change — getting the right approvals, reinforcement, and follow-through.

• Psychology of engagement and its role in change
• Choosing engagement techniques for different stakeholders
• Workshop: identify engagement barriers and constraints in your initiative
• Workshop: build an engagement plan tied to specific behaviors (not generic messaging)
• Output: stakeholder and influence map for your initiative
• Output: manager/sponsor strategies that support adoption without relying on enforcement

Week 6: Shaping Context and Culture (Deep dive)

Focus: embedding — what needs to change in the environment, routines, and cultural signals so the behavior holds.

• Context and implementation
• Organisational culture through a behavioral lens
• Behavioral risk and evaluation
• Workshop: identify cultural artefacts, values, and assumptions that support or block the target behaviour
• Workshop: align behavioural and organisational change dimensions (so interventions can survive delivery)
• Output: context/culture risks and enabling conditions for sustainment
• Output: embed plan — what needs to exist (structures, routines, feedback loops)
• Output: present a complete behavioral change strategy for the initiative, with peer/expert feedback

Is this a public programme with set dates?

No. This is delivered privately to one organisation at a time, for internal teams. We contextualize it and schedule around your team and your initiative.

Who is it for?

We also adapt the training programs for digital health & product teams and government & policy teams.

• Change & transformation teams
• HR/People teams working on culture and leadership behaviour
• OD / L&D teams supporting adoption beyond training completion
• Innovation teams

How many people should attend?

Most teams run it with 12–20 people.

What’s the weekly time commitment?

Live sessions: 2.5 hours per week for 6 weeks for the online training. For hybrid and in-person we can discuss with you how best the timings will work.

How does pricing work?

It’s priced as a team programme, not per person. Price depends on team size, delivery format (virtual/on-site), and whether you want add-ons (clinics, special playbooks). We’ll give you a clear proposal with scope and outputs.

What’s included (materials)?

SHIFT toolkit and templates (behavior definitions, diagnosis cards, intervention cards), case walk-throughs, and post-programme implementation clinics (optional) to review what gets deployed and adjust.