Selected work
Four challenges, each connected by behavior
Each case shows the problem, setting, methods, and work delivered.
Feature case · Tourism · city destination
A route beyond the obvious visitor sites
A city wanted visitors to spend time around lesser-known cultural sites and support nearby businesses.
- Target behavior
- Visitor exploration beyond the most familiar cultural route.
- Evidence and methods
- Behavioral journey, Strategy map, Playbook
- Project outputs
- Project work mapped the visitor journey, identified the moments shaping exploration, then produced a strategy map and playbook for a pilot experience.
- What a pilot would track
- Changes in visitor movement or local spending.
Browse the work
Open a case for the full brief, approach, and deliverables.
Each case page documents the project question, approach, capabilities, and deliverables.
02 · Innovation · city government
Intellectual property as a commercial tool
Businesses saw intellectual property mainly as a legal obligation. The city wanted a digital platform that could help people treat it as a commercial asset.
- Research plan
- Barrier analysis
- Workshop
- Prototype input
03 · Cybersecurity · global health insurer
Secure email handling at the moment of risk
Employees were sending sensitive information to unauthorized or insecure email addresses.
- Mixed-method research
- Co-design
- Prototype
04 · Organizational change · consumer goods company
Friction after an organizational restructure
Feedback and meeting practices were getting in the way of productivity and wellbeing after an organizational restructure.
- Behavioral analysis
- Two pilots
- Evaluation
Inside every case
What you can inspect.
Context
The setting and broad brief.
Target
The behavior or decision examined.
Evidence
The methods and sources used.
Work produced
The diagnosis, prototype, strategy, or pilot.
Measurement
What the available evidence covers.
A similar brief
What does the current pattern look like in practice?
Bring the behavior, the setting, and the evidence you already have.