What about a Journey that includes stages from a psychological model/theory?
This was a question I asked myself some time ago, and now I am sharing one of the early versions (i've modified it since), so you can all have a look, and so I can get some feedback as well.
When I work with teams that already have journeys, I ensure we can create new lanes that include the psychological lens, so they can address those. These together with a COM-B analysis can be very powerful (not included in the pictured journey).
If you are not familiar with the TTM, it is focused on the stages that individuals go through as they work to change a behavior, which I think can go well in a customer journey.
Though I tend to work more with Self Determination Theory, I also think the TTM is powerful for teams, because you can use specific behavior change techniques to address the stages of the TTM.
These are the stages:
-In the pre-contemplation stage, individuals are not yet aware of the problem or considering making a change.
-The contemplation stage is where individuals start to acknowledge there is a problem and begin to weigh the pros and cons of changing their behavior.
-The preparation stage is when individuals start planning to make a change and may have even taken some initial steps.
-In the action stage, individuals actively make a change.
-The maintenance stage is when individuals work to keep up their new behavior.
I'll find some links on TTM and leave in the comments later today.
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