How can you design for inclusion?
Designing for inclusion is an important aspect of creating products, services, experiences, processes, policies, and opportunities that are equally accessible and usable by a diverse group of people.
Behavioral science can play a role in this process by providing insights for people who want to make inclusion the norm.
The book by Tinna C. Nielsen and Lisa Kepinski is a great resource for inspiration and applying solutions.
I would of course pair this with understanding the current actors and context, target behaviors, and drivers using behavioral models and theories as well as human-centered design.
In the book, you will find the INCLUSIVE Action Model which includes these great principles to strive for:
I: Include people, information, ideas and knowledge N: Nurture and embrace differences with empathy C: Conquer outdated social norms and discriminatory practices L: Leverage diversity of perspectives and backgrounds U: Undermine the negative impact of unconscious bias S: Seek out diversity I: Implement redesigns of practices, processes and systems based on facts and behavioral insights V:Verbalize support & actions for inclusion, diversity & equality E: Empower people and groups
How are you designing and applying inclusion in your organization? Are you using behavioral insights to help you or something else?
#inclusion #behavioralscience