How can you design for inclusion

How can you design for inclusion?

Designing for inclusion is an important aspect of creating products, services, experiences, processes, policies, and opportunities that are equally accessible and usable by a diverse group of people.

Behavioral science can play a role in this process by providing insights for people who want to make inclusion the norm.

The book by Tinna C. Nielsen and Lisa Kepinski is a great resource for inspiration and applying solutions.

I would of course pair this with understanding the current actors and context, target behaviors, and drivers using behavioral models and theories as well as human-centered design.

In the book, you will find the INCLUSIVE Action Model which includes these great principles to strive for:

I: Include people, information, ideas and knowledge N: Nurture and embrace differences with empathy C: Conquer outdated social norms and discriminatory practices L: Leverage diversity of perspectives and backgrounds U: Undermine the negative impact of unconscious bias S: Seek out diversity I: Implement redesigns of practices, processes and systems based on facts and behavioral insights V:Verbalize support & actions for inclusion, diversity & equality E: Empower people and groups

How are you designing and applying inclusion in your organization? Are you using behavioral insights to help you or something else?

#inclusion #behavioralscience

Behavioral science can play a role in this process by providing insights for people who want to make inclusion the norm.