What a great representation by Indi Young on

What a great representation by Indi Young on words for conversations about the variety of harms (or unintended consequences/ spillover effects) your solutions can cause people.

Taking a behavioral lens to code these into COM-B or the Theoretical Domains framework can be quite powerful for designing solutions to address this.

In addition, you can use scoring criteria when you are making a design change, to make sure you account for and know if your solution could create spillover.

Love your work Indi, it is inspiring many thoughts on demographic-less personas as well using behavior science and your own work...

#behavioralscience #servicedesign

Taking a behavioral lens to code these into COM-B or the Theoretical Domains framework can be quite powerful for designing solutions to address this.