Hero slide: Here is a checklist of behavior design principles

Here is a checklist of behavior design principles you can download

It is based on the EAST Framework, created by the The Behavioural Insights Team

I do use it as a checklist myself, when I am at the end of a project and we have selected the features or techniques we will use, do ensure we are keeping things:

EASY ATTRACTIVE TIMELY SOCIAL

What principles do you use?

If you like content like this or want more frameworks then do find them at Aim For Behavior (my consultancy, free resources and courses site)

Robert Meza
aimforbehavior.com
It is based on the EAST
framework created by the
The Behavioural Insights
Team
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Robert Meza
aimforbehavior.com
I use this at the end of my
design - meaning you don't
start with this, you use it as
a c
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Robert Meza
aimforbehavior.com
You need to first
understand a few things: 
(Upstream) - Strategy
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Robert Meza
aimforbehavior.com
The Job to be done
The Behavior and
context
The Drivers of Behavior
The Intervention Type
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Robert Meza
aimforbehavior.com
Once you have all this and
have created your concept,
you can then move on to
using behav
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Robert Meza
aimforbehavior.com
What does EAST stand
for?
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Robert Meza
aimforbehavior.com
1) Easy: 
Making it easy for people
to take action by reducing
the effort, steps, and
cho
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Robert Meza
aimforbehavior.com
-Simplify messages, direct
calls to action
-Reduce the friction
-Break down complex tasks
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Robert Meza
aimforbehavior.com
2) Attractive: 
Making something look more
valuable by showing its
benefits in an attract
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Robert Meza
aimforbehavior.com
>Tailor to individual
preferences
>Cater to emotions
>Make it eye catching
>Consider ince
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Robert Meza
aimforbehavior.com
3) Social: 
Encouraging a behavior by
showing that others in a
social group are also doin
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Robert Meza
aimforbehavior.com
>Confirmation bias
>Social Norms
>Use a trusted messenger
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Robert Meza
aimforbehavior.com
4) Timely:
Encouraging action when
people are most likely to be
receptive and organizing
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Robert Meza
aimforbehavior.com
>Present bias
>Key decision moments
>Help people plan
>Give feedback
>Ask people to commi
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Robert Meza
aimforbehavior.com
I like to think of this as a
great checklist to ensure
we are designing in the
right dire
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Robert Meza
aimforbehavior.com
Now, remember to use this
to help people do what
they wanted to already do,
and not force
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Robert Meza
aimforbehavior.com
What Principles do you use?

If you like content like this you can
follow me or get notif
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If you like content like this or want more frameworks then do find them at Aim For Behavior (my consultancy, free resources and courses site)