Here are 10 Usability Heuristics by Nielsen Norman Group with some Behavioral Science Principles to complement them.
I will break down 5 of them in a quick and simple way by adding 5 behavioral science principles to complement and show that behavioral science can be used as a lens for your current work.
Let's look at something like the EAST framework from The Behavioural Insights Team, Self-Determination Theory (Basic Psychological Needs) or Decision Making.
Nielsen Norman Group
Usability Heuristic 1) Visibility of System Status: Keep users informed through timely feedback.
Behavioral Science Take: -EAST Principle: TIMELY
Help People Plan Give feedback
Nielsen Norman Group
Usability Heuristic 2) Match between the system and the real world: The design should speak the users' language
Behavioral Science Take: -EAST Principle: EASY
Simplify messages Avoid Jargon
Nielsen Norman Group
Usability Heuristic 3) User control and freedom: Users often perform actions by mistake. They need a clearly marked "emergency exit"
Behavioral Science Take
Psychology Principle
Self Determination - Autonomy Give people choices in the way they need them, and not only in the eyes of the designer. You need to think about the user's autonomy (many products and services don't)
EAST Principle - EASY -Reduce the friction
Nielsen Norman Group
Usability Heuristic 4) Recognition rather than recall: Minimize the user's memory load by making elements, actions, and options visible
Behavioral Science Take
EAST Principle - EASY, ATTRACTIVE: -Use Defaults -Change the Salience -Break Down complex tasks
Nielsen Norman Group
Usability Heuristic: 5) Error prevention: Eliminate error-prone conditions, or check for them and present users with a confirmation option
Behavioral Science Take
EAST Principle - EASY -Use Defaults -Increase Salience
What do you think?
I'll leave a link to NNG Poster in the comments as well as EAST
#behavioralscience #uxdesign #servicedesign