To understand how to design great experiences, you need to first understand behavior and context.
We need to have a deeper and more nuanced understanding of customers and employees, that goes beyond demographic data and includes psychological, social, and environmental factors.
By understanding the broader array of influences or drivers on customer and employee behavior, companies can design products and services that are more closely aligned with the actual needs and contexts of their users.
Learning and applying this takes time, doing, testing iterating, and constant evaluation, as behavior is a moving target.
Nudges and biases as well as behavior change strategies are not a copy-and-paste thing, we cannot keep telling people to use x strategy without understanding the context and going to the root cause of the drivers of behavior.
You need to translate what you learn and test it to see if it will work for your customers and employees - please don't just blindly copy tactics because everyone else is copying them
Just because it worked for a social media platform does not mean it will work for you, and worse, you can cause backfires or spillover effects.
The environment your customer is in is so important and that is where the magic happens. And it is not something you can opt out of designing.
I work with lots of organizations and see lots of aha moments when we show them how translation and context of strategies can work for them.
If you are interested in learning more about applying behavioral science, there are many ways.
You can read books You can read papers You can take courses You can work with behavioral scientists You can and probably should do all of the above
Mostly you should be curious to learn and experiment and realize that we all design for behavior - some of us just do it in a more evidence-based and systematic way.
If you want to learn from books - and have them as a reference library you can always refer back to, then here are some of mine:
1. Stories That Stick by - Kindra Hall 2. The Elements of Choice by - Eric J.
Johnson 3. Decoding the Why by - Nate Andorsky 4. Actionable Gamification - by Yu-kai Chou 5.
Influence Is Your Superpower - by Zoe Chance 6.
Psychology
Big Ideas Simply Explained by - Nigel Benson 7. Science and Human Behavior by - B.F. Skinner 8.
Get it Done by - Ayelet Fishbach 9. The Voltage Effect by - John A. List 10.
The Little Book of Psychology by - Emily Ralls and Caroline Riggs 11. Marketing Mindstates by - Will Leach 12. The War of Art by - Steven Pressfield 13.
The Power of Habit by - Charles Duhigg 14. Good Habits, Bad Habits by - Wendy Wood 15. Applying Behavioural Science to the Private Sector by - Helena Rubinstein 16.
Engaged by - Amy Bucher 17. The ABC's of Behavior Change by - Susan Michie et al 18. The Behavior Change Wheel by - Susan Michie et al 19.
Choice Hacking by - Jen Clinehens
All books are useful, if you know what you are looking for :)