Cognitive Biases and Heuristics
Understanding biases is important when we are designing for behavior. It is important to have a good system to be able to reference to and to use when needed.
You don’t need to memorize these, there is no point, it’s better to be specific with the behavior you want to change and then see what tools you could use to test and see if things work.
I think it is also important to keep extra cards( or digital cards) to write out more personal examples or examples from other people to have a broader range to think about and combine.
There are tons of places to get these, even Wikipedia has a list of about 200 biases.
I wonder what other peoples systems are? #behavioralscience #designforgood #servicedesign #experiencedesign