Do you as a product, service, change management,
Do you as a product, service, change management, or innovation designer/strategist work with models like COM-B?
Do you as a product, service, change management, or innovation designer/strategist work with models like COM-B?
If not, what Model(s) do you use when designing for behavior change? and why?
What do you think is good and what is not so good with
COM-B?
I'm curious as I was recently discussing COM-B and have been preparing a presentation and workshop on it.
For those who don't know it, COM-B is behavior change model that is generally straightforward to use when identifying barriers, it is also evidence-based.
It is comprised of 3 components
1) Capability - knowledge, skills and abilities 2)Opportunity - external factors, enviroment 3)Motivation - internal processes that influence decision making
(Both Capability and Opportunity feed into Motivation)
COM-B was developed by Susan Michie, Robert West and Maartje M van Stralen at UCL. It encompasses 19 frameworks of behavior change(BCW) (I'll put a link to some resources if you want to read more, in case you are new to it)
Look forward to your comments :) #innovation #behavioralscience #servicedesign #productdesign #changemanagement #digitaltransformation
Do you as a product, service, change management, or innovation designer/strategist work with models like COM-B?
Sources named in this post
- SHIFT Barrier Codes..Aim For Behavior
- Susan Michie at UCL, COM-B (2011)
- Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012)
- Johnston, Carey, Connell and colleagues, Mechanisms of Action taxonomy (2019-2021)
- Deci, SDT at Work (Self-Determination Theory) (2000)