Systems Maps + Behavioral Analysis + Journeys = better results..
In the projects we work on at Aim For Behavior, we are always trying to make sure we are able to incorporate these three activities (and yes, many more, but these are foundational)
1) Behavioral Systems Mapping:
Behavior Change requires us to look at the system and not just the individuals, and to try and make sense of it. You will never be able to see the whole system, but you need to understand and account for the fact that it is there. (It is not always feasible to map everything either, but you can still do some of this sense making work)
The reason you may want to do this:
a) You don't understand the problem and have a hard time thinking about the solution b) Different stakeholders may want to do different things c)) The problem tends to connect to other problems and the environment d) The problem may be unstable over time e) You want to work on sustained change and not a one-off thing
2)Needs -> Behavior -> Context -> Behavioral Gap Analysis
After defining the needs and behaviors, you could be using something like the BCW, Drivers Model or something else if that is what you know will help you (the idea with behavioral science is to make sure you about models/framework, theories and know which could fit for your context.)
The reason you may want do do this:
a) It helps you define your target behaviors (and behavioral statements) b) It helps you find the drivers for your the behaviors c) It helps you be more systematic about interventions / solution
3)Journey Mapping
The Journey helps us zoom in and pick target areas of the system, so we can to then get more granularity, detail and context for both the main actors, supporting actors and even the backstage.
There are many different ways to map journeys, not all have to be linear (though they may help if you are showing these to stakeholders)
You can add different lanes to the map, different zoom levels and you can even have sub (or micro) journeys to manage.
The journeys can also have your proposed interventions and can be used to show how you get from a current state to a future state.
Together this powerful trio of activities will allows us to have a better process of change, and one that can be evaluated (if we have been systematic)
How do you and your team work?