Behavioral diagnosis

You see the gap. You don't see the cause. How do you diagnose it?

Most change work skips the diagnostic. You see the gap, but not the cause. So the organisation reaches for the intervention it knows best: more training, more communication, more incentives, more leadership messaging. The problem is that different barriers need different fixes. A capability problem, a motivation problem, and a system-design problem should not receive the same intervention — but they usually do, and that's why so much change spend doesn't move behaviour. SHIFT uses evidence-based behavioural science frameworks (COM-B, TDF, the Behaviour Change Wheel) to make that diagnosis structured and repeatable. The pages here work through the diagnostic discipline — how to run it, what it looks like in practice, where it usually goes sideways, and how the diagnostic maps to the intervention that actually fits.