Why KPI's are not enough when it comes to Behavior Change...
When working on performance, adoption or behavior change, we all know that KPIs are a crucial aspect we need to work on.
As important as it is to track the fit between the business goals and the outcomes, it's also important to consider the behavior that sits underneath those outcomes (and the drivers of that behavior)
Think of it like this, when you want someone to do something differently, they have to change something related to their behavior or the environment, which can be a big ask.
The first step in working towards better outcomes is usually to define the end result you want, and many companies today are good at setting targets, building dashboards, creating scorecards etc...
However, its also important to make sure you are also measuring whether the actual behavior is happening (that may mean changing what you track, or figuring out how to observe the behavior in the workflow)
By understanding the psychological, social and environmental factors that influence behavior, you can play a proactive role in building a measurement system that truly helps people and organizations achieve their goals.
It's clear to me that if you want KPI's to move, you need to also account for the behavior as well.
This is where KBI's come in or Key Behavioral Indicators, which can help teams understand whether the target behavior is actually happening and not just whether the final number changed.
This is something I get asked more and more about, how do we know which behaviors to focus on and how do we measure them, so something like KBIs helping team understand and build better ways of measuring what actually matters.
It's something that you can learn, especially if you are already trying to improve performance, change behavior or build better ways of working.
Have you tried implementing KBI's before?