How do all the frameworks and points of view on Behavior Change look like?
What are the similarities, where are there patterns and which will work best for building products and services?
I am choosing a few to look at and I am writing up all the main frameworks.
First in an analog way with a notebook and then eventually digitally.
I’m looking at:
Schools and Courses I’ve attended: Irrational Labs (Kristen Berman ) Sue Harvard Business School (John Beshears , Francesca Gino )
Books: -Behavior Change Wheel (COM-B) -Enaged (Amy Bucher ) -Design for How People Think (John Whalen, PhD ) -What Your Customer Wants (Melina Palmer -Choice Hacking (Jennifer Clinehens ) -Start at the End (Matt Wallaert ) -Design for Behavior Change (Stephen Wendel ) -Marketing to Mindstates (William Leach )
Am I missing any book here that has frameworks in, or that would be useful?
#productinnovation #behavioralscience #digitaltransformation