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Using COM-B and the Theoretical Domains Framework as

Using COM-B and the Theoretical Domains Framework as thinking tools to help guide interviews, feedback etc is very powerful, as it allows you to have a deeper understanding of the why.

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Using COM-B and the Theoretical Domains Framework as thinking tools to help guide interviews, feedback etc is very powerful, as it allows you to have a deeper understanding of the why.

That why question can be for example related to

Environment -Group Norms -Social Comparison -Modeling

Knowledge and Skills -Awareness -Memory -Action Planning

Motivation -Incentives -Reinforcement -Anxiety

Knowing why is going to allow you to then choose the right design ingredients (behavior change techniques) to have a better chance of proving your hypothesis and giving your customers and employees the best chance to progress.

Teaching has been quite rewarding for me, especially when it is about behavior change.

Thanks, Giulio Gennari for the kind review of the course, and hope it is serving you well both at work and personally.

If you are interested in this mini-course I'll leave the link in the comments

Teaching has been quite rewarding for me, especially when it is about behavior change.

Sources named in this post

  • Susan Michie at UCL, COM-B (2011)
  • SHIFT Barrier Codes..Aim For Behavior
  • Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012)
  • Susan Michie at UCL, BCTTv1 (Behaviour Change Technique Taxonomy v1) (2013)
  • Johnston, Carey, Connell and colleagues, Mechanisms of Action taxonomy (2019-2021)

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