Changing behavior requires us to use the right tools, so we can get better outcomes.
With the Theoretical Domains Framework you are able to classify what is stopping (or enabling) people from doing a behavior.
Think of it this way, if you built a product, service or process, you will want to know how to enable or remove barriers to people taking action.
To know this, you need a more granular approach to those influences. (Guessing is not an option)
Here is a list of what some of those influences could be: (as per the Theoretical Domains Framework)
Knowledge Skills Competence Ability Interpersonal skills Practice Professional identity Professional role Social identity Group identity Leadership Organisational commitment Self-confidence Perceived competence Self-efficacy Perceived behavioural control Beliefs Self-esteem Empowerment Professional confidence Optimism Pessimism Unrealistic optimism Identity Beliefs Outcome expectancies Characteristics of outcome expectancies Anticipated regret Consequents Incentives Punishment Consequents Reinforcement Contingencies Sanctions Stages of change model Goal/target setting Goals (autonomous/controlled) Action planning Implementation intention Memory, attention and decision processes Memory Attention Attention control Decision making Cognitive overload/tiredness Environmental stressors Resources/material resources Organisational culture/climate Salient events/critical incidents Person × environment interaction Social influences Social pressure Social norms Group conformity Social comparisons Group norms Social support Power Intergroup conflict Alienation Group identity Modelling Fear Anxiety Affect Stress Depression Positive/negative affect Burn-out Self-monitoring Breaking habit Action planning
What your diagnosis tells you about the barriers, will guide you to design better solutions.
You want to make sure that if someone has a barrier around say incentives, you don’t design a solution around knowledge and skills - as it won’t drive behavior and will just make you waste time and money.
Thanks Zoe Griffiths for the kind words on the Behavior Diagnosis Course, glad it was helpful!
If you want to learn more about how to do a diagnosis with these influences, I’ll leave a link to my Aim For Behavior course in the comments.
#behavioralscience #behaviorchange #servicedesign