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Why change doesn't stick

Why does behavior return after a change is launched?

A launch does not change the conditions around the work. Old incentives, workflows, and social expectations can still make the previous behavior easier. These pieces examine what happens after rollout, how to identify the conditions holding the old pattern in place, and what to measure as a new response is tested.

More on Why change doesn't stick

29 posts

2026

  1. 4 Feb 2026Image post

    What transformation leaders miss about behavior change

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  2. 21 Jan 2026Image post

    Treating systems problems like individual problems

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  3. 17 Feb 2026Carousel

    Five steps change teams skip in every rollout

    Read post
  4. 8 Feb 2026Carousel

    Resistance isn't a problem.. it's diagnostic data

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  5. 22 Jan 2026Carousel

    People aren't resisting change.. they're getting through Thursday

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  6. 28 Jan 2026Image post

    Three myths that sabotage transformation programmes

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  7. 29 Jan 2026Image post

    Your team isn't resisting change.. they lack support

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  8. 10 Feb 2026Carousel

    Why behavior change stalls in most organizations

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  9. 23 Feb 2026Image post

    Are we just doing empathy theatre in change programs?

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  10. 5 Jan 2026Carousel

    When companies stop playing change theater

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  11. 27 Jan 2026Image post

    Organizational habits are the end state, not the start

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  12. 23 Mar 2026Image post

    Why change processes stay the same despite new methods

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  13. 6 Feb 2026Image post

    Engaging stakeholders without endless explanations

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2025

  1. 28 May 2025External resource

    Anticipating unintended consequences in transformation

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  2. 15 May 2025Image post

    Why change gets sabotaged by its own control mechanisms

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  3. 15 Dec 2025External resource

    Six layers of organizational change readiness

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  4. 16 Oct 2025Image post

    When adoption stalls.. your change approach needs changing

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  5. 14 Apr 2025Image post

    Why most change communications fail to drive action

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  6. 15 Jul 2025Image post

    Why engagement and adoption efforts don't move to action

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  7. 8 Jul 2025Image post

    Change is not a linear process.. stop treating it as one

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  8. 5 Sept 2025Image post

    Is your change model missing something critical?

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  9. 27 Jun 2025Image post

    Journey maps should drive behavior change, not decorate walls

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  10. 13 May 2025Image post

    Why transformations fail.. routines vs intentions

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  11. 17 Apr 2025Image post

    Is lack of strategic clarity blocking real change?

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2023

  1. 20 Jun 2023External resource

    How stress derails digital transformation efforts

    Read post

2022

  1. 2 Dec 2022Image post

    Why workshops and tools alone don't drive change

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