How can you evaluate your change initiatives?
With RE-AIM - which has 5 steps:
1. Reach 2. Effectiveness or efficacy 3.
Adoption 4. Implementation 5. Maintenance
*all resources on the Re-AIM[.] Org site
An example of a culture change initiative could be:
1. Reach: Determine the extent of employee engagement with the culture change initiative.
Methods and Examples
Measure the number and proportion of employees actively participating in culture change activities, such as workshops, training sessions, or feedback surveys.
Assess the diversity of participants to ensure the initiative reaches a broad cross-section of the organization, including different departments, levels of seniority, and demographic groups.
2.
Effectiveness
Assess the impact of the culture change initiative on desired outcomes, such as improved collaboration, employee morale, and reduction in turnover rates.
Methods and Examples
Compare pre- and post-initiative surveys to gauge changes in employee satisfaction, sense of belonging, and engagement levels.
Analyze turnover rates and internal mobility statistics before and after the initiative to evaluate its impact on employee retention and career development.
3.
Adoption
Measure the uptake of the culture change initiative across various organizational levels and departments.
Methods and Examples
Evaluate the number and proportion of departments or teams that have integrated culture change principles into daily operations.
Interview leaders and managers to understand their commitment to the initiative and any barriers they face in adopting the new culture.
4.
Implementation
Investigate the fidelity to the planned culture change strategies and the consistency of their application across the organization.
Methods and Examples
Review the extent to which the planned activities (training, communication campaigns etc..) have been executed as intended.
Collect feedback on the relevance and effectiveness of the strategies used, noting any adaptations made to suit specific team or department needs better.
5.
Maintenance
Determine the sustainability of the culture change within the organization and its integration into routine practices.
Methods and Examples
Assess the long-term retention of culture change principles through follow-up surveys or interviews with employees at various levels, focusing on the persistence of new behaviors.
Analyze changes in organizational policies, procedures, and employee handbooks to determine if the new culture has been institutionalized.
💡 Evaluating your initiatives will help you know if they are working as intended.
In all our consulting projects we make sure to use a framework that accounts for different factors - be that before creating an initiative, or post to evaluate and make sure to iterate the gaps when needed.
How does your organization evaluate its initiatives?