Social norms in organizational change

Compliance is fine. The norm hasn't shifted. How do you move the group?

Compliance is the easy bit. You can mandate it. Norms are harder — they're what people believe other people believe, and they move at their own pace. Organisations change at the speed of their norms. If a new behaviour is technically required but socially marked as out-of-step, the technical requirement loses. Descriptive norms (what people actually do) and injunctive norms (what people approve of) are two different surfaces. Both can be made visible. Both can be moved. The pages here are about how to surface norms inside an organisation, what kinds of intervention move them, and why so much social-norms work imported from public health doesn't quite fit when the population is a workplace.