Robert Meza · LinkedIn note
The authors wrote the book with two main personas in mind: 1) Tourists - first timers who want to learn enough to share the ideas.
Aim For Behavior · 2025-11-14

The more you work on behavior, the more you need to go beyond the individual!

I've had my share of projects where we have been asked to map the system (this is not easy, nor can you capture it all)

I am always on the hunt for good books to help get some inspiration, and that's where I had found:

Design Journeys through complex systems by Peter Jones and Kristel Van Ael.

The book talk about systemic design - a powerful approach for navigating and transforming complex social systems, such as public sectors, organizational structures, and healthcare - all areas we do advising and consulting on.

It creates solutions that are scalable across multi-stakeholder environments, with a focus on improving processes, structures, and outcomes.

By integrating behavior design principles into systems transformation, your organization can unlock innovative strategies to tackle large-scale problems, ensuring better alignment of goals, collaboration, and lasting impact.

The authors wrote the book with two main personas in mind:

1) Tourists - first timers who want to learn enough to share the ideas. I think many people are in this area, and may not go fully into mapping systems because it is not easy, nor can you account for all of it.

2) Explorers - Experienced designers who may already know the tools and applications and want to go deeper.

Thing of the book as a toolkit where you will find lots of a maps and instructions on how to use them and run workshops to develop them.

If you are designing for behavior change (hint: we all are) then this book is for sure a great addition to your library..