Hero slide: When you digitize a bad process, you have

When you digitize a bad process, you have a bad digital process.

Marc Stickdorn always has some great insights when it comes to this kind of work.

Have you experienced a new technology that is just so bad, you go back to doing things the old way?

While working on projects, I have seen very expensive systems put in place, just to see no adoption.

People defaulting back to excel as a workaround to their new digital process.

Most times, we don’t account for the influences of behavior, mental models, and hence forget that on the other end are real people, who face barriers and who need to be enabled and not stopped by technology.

P.S - Marc, I have no idea where the picture is from.

#digitaltransformation #servicedesign #behavioralscience

Robert Meza Real Innovation happens when it changes the whole system
Slide 2
Robert Meza When people don't know they want or need your product or service
Slide 3
Robert Meza You need to understand what people think they want (what job they are trying to do) and translate the value
Slide 4
Robert Meza Remeber, you need to sell the transformation people will experience (the change in behavior) and NOT the fea
Slide 5
Robert Meza The best marketing wont work if you are not focused on the change
Slide 6
Robert Meza If your product is new and less familiar, you can't really rely on best practices
Slide 7
Robert Meza You need to understand how to design for behavior
Slide 8
Robert Meza This is a summary of a memo by Slack Founder Stuart Butterfield in 2014 http://bit.ly/3kA5fKa
Slide 9
Robert Meza If you want to learn more about behavior change, get my free frameworks: http://bit.ly/3KIsU5B
Slide 10
Marc Stickdorn always has some great insights when it comes to this kind of work.