Here is a Free Mural template to help you visualize Behavioral Drivers.
It is created by UNICEF and as it is stated by them "To maximize its chances of success, any effort to diagnose and analyse what drives a behaviour...should begin with a conceptual framework of behaviour change"
Sometimes, the application of behavioral models by practitioners is limited, and there is a need to make them more practical and attractive.
Making them practical can help reduce the tendency to rely on default interventions such as communication campaigns for example.
I have created a Miro board, with the model, but you can now get the Mural Version as well that breaks down the Behavioral Drivers Model.
🔗 Link in Comments to this and all my Free tools and Frameworks
The model is meant to help answer two questions:
1. Why do people do what they do? 2.
How do we influence what they do?
The model has three main categories: - Psychology..individual cognitive and emotional drivers -Sociology..interactions with family, communities, and society at large -Environment..structural elements..such as policies, systems, services, information etc.
Under each category there are two levels of depth
Level 1 drivers .. main drivers or what they call factors
Level 2 drivers .. each factor is unpacked into several dimensions
Hope it is useful for you
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