Building a Behavioral Audit Map is a great way to start understanding and mapping a specific journey for which you want to design for behavior.
This is a version I like using (though it really will depend on the team and challenge I am working with and what lanes I'll use) as part of a few activities to understand and design for behavior.
The actions you have to take to get your tickets are about 40… that’s alot of things your brain has to do to buy 1 simple ticket 😳 - so the harder you make it, the harder it will be for the actions to be completed.
Aside from the map, I would also have the screens next to the map to make sure you can see visually what else could be hindering behavior.
This one is for a museum or attraction website experience (it is a generic one for this example)
Start the map in this way
Create a lane for stages Create a lane for Behaviors/Actions and Sub-Actions Create a Friction Lane (this one is nice as it shows visually where you have more opportunities to investigate later COM-B Lanes (which will include as well cognitve biases) Create a Capability lane Create a Motivation lane Create an Opportunity lane Create an Intervention Strategy Ideas lane (to get some ideas that may be useful later)
Have you used one of these before? what would you add?
#behavioralscience #behavioraldesign #servicedesign #productinnovation #userexperience #customerexperience #digitaltransformation