We spend way too little time understanding people

We spend way too little time understanding people and way too much-collecting information and making a gut decisions.

We should be spending more time understanding people, understanding psychological models, decision-making, and behavior, and then bringing those insights into our hypothesis, so we can have a better chance of building products and services that actually serve and don't frustrate.

Some tips:

>Use a behavioral change framework - think COM-B/ behavior Change Wheel >Use Psychological models to understand needs and motivation - think Self Determination Theory >Use Behavior Change Design responsibly and understand which techniques make sense for the context >Align and Combine Behavior Insights and Design

I saw this one today on Florian Hameister feed and the credit of the image is from Roberto Ferraro

#behavioralscience #digitaltransformation #innovation

We spend way too little time understanding people and way too much-collecting information and making a gut decisions.