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Putting the final touches on my newest course

Putting the final touches on my newest course on diagnosing barriers/friction with COM-B (and the Theoretical Domains Framework) The self-paced mini-course will go live on Tuesday, April 11th.

Putting the final touches on my newest course on diagnosing barriers/friction with COM-B (and the Theoretical Domains Framework)

The self-paced mini-course will go live on Tuesday, April 11th.

You will learn how to use COM-B to analyze your current data and add a layer of behavior insights into your personas, journeys, or processes.

As a reminder - I'm giving you all here on Linkedin a 20% discount

๐Ÿ”” The course will normally be 89 Euros - Use discount code: LINKEDIN20 (valid until the 11th)

If you aren't familiar with COM-B, it is a model used to understand the influences and drivers of behavior.

It suggests that behavior is influenced by three main factors:

1) Capability 2) Opportunity 3) Motivation

Once it opens, you will get access to video lessons, worksheets, and whiteboards you can download (Miro and Mural).

So remember, use the code

LINKEDIN20 at checkout

Thanks as always for all your support and have a great weekend!

Robert Meza

------>>>>Link to the course in the comments

Sources named in this post

  • Susan Michie at UCL, COM-B (2011)
  • SHIFT Barrier Codes..Aim For Behavior
  • Johnston, Carey, Connell and colleagues, Mechanisms of Action taxonomy (2019-2021)
  • Deci, SDT at Work (Self-Determination Theory) (2000)
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