Putting the final touches on my newest course on diagnosing barriers/friction with COM-B (and the Theoretical Domains Framework)
The self-paced mini-course will go live on Tuesday, April 11th.
You will learn how to use COM-B to analyze your current data and add a layer of behavior insights into your personas, journeys, or processes.
As a reminder - I'm giving you all here on Linkedin a 20% discount
🔔 The course will normally be 89 Euros - Use discount code: LINKEDIN20 (valid until the 11th)
If you aren't familiar with COM-B, it is a model used to understand the influences and drivers of behavior.
It suggests that behavior is influenced by three main factors:
1) Capability 2) Opportunity 3) Motivation
Once it opens, you will get access to video lessons, worksheets, and whiteboards you can download (Miro and Mural).
So remember, use the code
LINKEDIN20 at checkout
Thanks as always for all your support and have a great weekend!
Robert Meza
------>>>>Link to the course in the comments