Back in 2012 I worked on a startup, where we were trying to build an app for people to save money on buy one - get one free offers.
We were perhaps a bit too early in building it, as back then people weren’t using apps that often to do what they could do physically.
We were basically trying to change behavior without understanding how to do it. Using technology without understanding behavior is most probably going to put you on the losing side.
I was going through some old notes from 2014 (deleting old stuff) and came across this draft for engaging customer and building triggers.
I have learnt quite a bit since those early days at the startup, and the notes brought some good ideas.
What I should have thought back then
How do we build a behavior map to capture all the steps?
Where would I identify barriers?
What cognitive biases would be present What benefits could I give? What was the behavior I would want to focus on? What experiments can we test to validate?
What is the intention ..- Action gap? What environment/context should these communications be focused on?
I think many companies build products or services, in B2B or B2C and quickly assume they can create a plan, add some pushes and emails, similar to someone elses and replicate success… but the truth is, most will fail, because they forget to design for behavior.
#behavioralscience #productdesign #conversionrateoptimisation