Hero slide: πŸ’₯Top 10 𝐁𝐞𝐑𝐚𝐯𝐒𝐨𝐫𝐚π₯ πƒπžπ¬π’π π§ π•π¨π’πœπžπ¬ auf LinkedIn (v1)πŸ’₯

πŸ’₯Top 10 𝐁𝐞𝐑𝐚𝐯𝐒𝐨𝐫𝐚π₯ πƒπžπ¬π’π π§ π•π¨π’πœπžπ¬ auf LinkedIn (v1)πŸ’₯

Wir haben die Community gefragt und selbst geforscht. Hier ist das Ergebnis! 🧠 Die 𝐀π₯ü𝐠𝐬𝐭𝐞𝐧 𝐌𝐞𝐧𝐬𝐜𝐑𝐞𝐧 𝐦𝐒𝐭 𝐝𝐞𝐦 π›πžπ¬π­πžπ§ π‚π¨π§π­πžπ§π­ zu praktischem Behavioral Design auf LinkedIn (in alphabetischer Reihenfolge):

1️⃣ Amy Bucher 2️⃣ Colin Strong 3️⃣ Elina Halonen 4️⃣ Jason Hreha 5️⃣ Matt Wallaert 6️⃣ Nick Hobson, PhD 7️⃣ Peter Judodihardjo 8️⃣ Peter Slattery, PhD 9️⃣ Samuel Salzer πŸ‡ΊπŸ‡¦ πŸ”ŸRobert Meza

Wir hatten die feste Absicht, zu jeder dieser wunderbaren Personen eine Kurz-Bio ergΓ€nzen, doch viele von ihnen lassen sich nicht mit wenigen Worten beschreiben - umso besser. Also: Folgt ihnen und lasst euch inspirieren!

Wir werden diese Liste kontinuierlich aktualisieren, aber immer bei 10 Personen belassen. Wenn ihr jemanden nominieren wollt, schreibt es in die Kommentare! πŸ€“

#behavioraldesign #behavioralscience #behaviorchange #top10

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We asked the community and did our own research. Here is the result! 🧠 The smartest people with the best content on applied behavioral design here on LinkedIn (in alphabetical order):

[see links above]

We had every intention of adding a short bio to each of these wonderful people, but many of them cannot be described in a few words - all the better. So, follow them and get inspired!

We will continuously update this list, but always keep it at 10 people. If you want to nominate someone, write it in the comments!

Robert Meza
aimforbehavior.com
 It is a simple yet
comprehensive model that
help us understand what
drives behavior
Slide 2
Robert Meza
aimforbehavior.com
COM-B is comprised of (C)
Capability, (O) Opportunity
(M) Motivation
Slide 3
Robert Meza
aimforbehavior.com
these components are
essential for any behavior
to change.
Slide 4
Robert Meza
aimforbehavior.com
The COM-B model is the
hub of the the Behavior
Change Wheel
Slide 5
Robert Meza
aimforbehavior.com
The C stands for
Capability!
Slide 6
Robert Meza
aimforbehavior.com
Capability can be physical:
-E.g. strength, skills,
stamina
Slide 7
Robert Meza
aimforbehavior.com
Capability can be
psychological:
-E.g. knowledge,
intellectual capacity,
memory and decis
Slide 8
Robert Meza
aimforbehavior.com
The O stands for
Opportunity!
Slide 9
Robert Meza
aimforbehavior.com
Opportunity can be social:
-E.g. The social environment
people live in: social norms,
sup
Slide 10
Robert Meza
aimforbehavior.com
Opportunity can be physical:
-E.g. physical environment,
time and financial resources
Slide 11
Robert Meza
aimforbehavior.com
The M stands for
Motivation!
Slide 12
Robert Meza
aimforbehavior.com
Motivation can be reflective 
-E.g. goals, intentions, self-
efficacy, and beliefs
Slide 13
Robert Meza
aimforbehavior.com
Motivation can be automatic:
-E.g. habits and things people
may not even really
understan
Slide 14
Robert Meza
aimforbehavior.com
 I personally use this model
on many of my consulting
and training projects when
I am loo
Slide 15
Robert Meza
aimforbehavior.com
Why?

Because problems that
require behavior change
are often complex
Slide 16
Robert Meza
aimforbehavior.com
by using COM-B model we
can identify what drives
behaviors in a systematic
way and connec
Slide 17
Robert Meza
aimforbehavior.com
If you need help
understanding what drives
behavior for your
customers you can DM me

My
Slide 18
Robert Meza
aimforbehavior.com
If you like see my
framework that uses
COM-B you can get it
free any time

Get my Framewo
Slide 19
Wir werden diese Liste kontinuierlich aktualisieren, aber immer bei 10 Personen belassen.