Here is a list of 16 books to help you mix methods - from behavioral insights to innovation (in a pdf with links).
To Explain The Value of Behavioral Insights in an Organization:
✅ Applying Behavioral Science to the Private Sector - Dr Helena Rubinstein
✅ The Behavior Business - Richard Chataway
✅ Behavioral Insights - Michael Hallsworth
To Apply Theory of Psychology:
✅ Self Determination Theory - Ryan Deci
To understand and Apply Frameworks of Behavior:
✅ The Behavior Change Wheel - Susan Michie Robert West
✅ Design for How People Think - John Whalen, PhD
✅ Design for Behavior Change - Stephen Wendel
✅ Engaged - Amy Bucher
For Gamification and Habits in Products:
✅ Actionable Gamification- Yu-kai Chou
✅ Hooked - Nir Eyal
To understand and apply and design services, products and experience in organizations:
✅ Thinking in Systems - Donella Meadows
✅ The Invincible Company + Testing business ideas ( and really all books by Strategyzer)- Alexander Osterwalder David Bland et.al
✅ Winning at New Products - Dr. Robert G. Cooper
✅ The Experience Centric Organization- Simon Clatworthy
✅ This is Service Design Doing - Marc Stickdorn, Adam StJohn Lawrence, Markus Edgar Hormeß et.al
To Find the Job for your customers:
✅ Jobs to Be Done: Theory to Practice - Tony Ulwick
✅ The Jobs to be Done Playbook - Jim Kalbach
P.S Hope you enjoy the books and don't forget to join my free newsletter - link in my profile Robert Meza
If you want to see my books list -link in the comments - (I'm up to almost 100 uploaded now).
#behavioralscience #innovation #servicedesign
