Mixed Methods wins the game for creating great products and services for customers and equally great outcomes for organizations.
This is the lesson I have learned over the years and that has become more apparent recently while working and mixing Behavioral Science.
There is no way to win if we stick to only one method, as they all can enhance one another, however you need to understand them in order to mix and match them and eventually in order to master them.
This is where the idea of the Behavioral Strategy Framework came (one that I keep refining)
My thoughts are now very much around Jobs to be Done, Behavior Science, and Human Centred Design and these must live together (somehow), which is what I am working on currently figuring out.
I also got inspired to share these books by an article written by Julie O'Brien (i’ll link it in the comments)
This is a short list of books that can help you get a better idea and some inspiration, so you too can test, validate and learn.
I have some books on my kindle, which I can't really photograph in this way, but that should also be mentioned, and I will start with those.
This list is not complete, but I hope it helps you as much as it has helped me.
The Books 📗
To Find the Outcome and Job for your customers:
✅ Jobs to Be Done: Theory to Practice - Tony Ulwick
✅ The Jobs to be Done Playbook - Jim Kalbach
To Explain The Value of Behavior in an Organization:
✅ Applying Behavioral Science to the Private Sector Dr Helena Rubinstein
✅ The Behavior Business - Richard Chataway
✅ Ripple - Jez Groom
✅ Behavioral Insights - Michael Hallsworth
To understand and Apply Frameworks of Behavior:
✅ The Behavior Change Wheel - Susan Michie Robert West
✅ Design for How People Think - John Whalen, PhD
✅ Design for Behavior Change - Stephen Wendel
✅ Start at the Why - Matt Wallaert
✅ Engaged - Amy Bucher
To Apply Theory of Psychology
✅ Self Determination Theory - Ryan Deci
To understand and apply and design services, products and experience in organizations:
✅ Thinking in Systems - Donella Meadows
✅ The Invincible company + Testing business ideas ( and really all his books)- Alexander Osterwalder et.al
✅ Winning at New Products - Dr. Robert G. Cooper
✅ The Experience Centric Organization- Simon Clatworthy
✅ This is Service Design Doing - Marc Stickdorn , Adam StJohn Lawrence , Markus Edgar Hormeß et.al
✅ Continuous Discovery Habits - Teresa Torres
✅ The Service Innovation Handbook - Lucy Kimbell
For Gamification and Habits in Products
✅ Actionable Gamification- Yu-kai Chou
✅ Hooked - Nir Eyal
For Lit reviews:
✅ How to Read a Paper - Trish Greenhalgh
Yes, there are so many more than I could include, but these are a great start.
Use them to understand, to apply, to test and to mix and eventually you will find your own formula.
#servicedesign #productinnovation #innovation #userexperience #digitaltransformation #changemanagement #behavioralscience #behavioraldesign