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Do you build your journey with great storytelling

Do you build your journey with great storytelling and storyboards?

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Hero slide: Do you build your journey with great storytelling

Do you build your journey with great storytelling and storyboards?

This morning we presented a behavioral journey to a client and we used storyboards to help ground the concepts.

This is a great way to help visualize and help stakeholders understand complex subjects like behavior from a storytelling and human perspective approach.

Though I can’t show the work from the client, I can show how Airbnb also uses these storyboards to build a blueprint that helps them align and manage the experience.

If you want to help tell the right story with #behavioralscience make sure you also mix methods and bring also #servicedesign principles into the process.

What do you think? Do you mix methods to achieve better outcomes?

If you are interested in working with me do reach out 😀

And don’t forget to follow me, for free frameworks and tips on Behavioral Science and Customer/ Employee experience.

Image credit

Brian Chesky (thanks for putting it out there, so others also see the value in this approach)

This morning we presented a behavioral journey to a client and we used storyboards to help ground the concepts.
Before I get into the lessons, let me give you a little background. aimforbehavior.com Robert Meza 🧠
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Years ago I was able to create some interesting products for brands like Emirates aimforbehavior.com Robert Meza 🧠
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what I reflect on today is how little we actually focused on behavior and psychology back then aimforbehavior.com Rober
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We used things like Empathy Maps, Journey Maps, and Jobs to be Done, but never with the actual focus on getting our cust
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We were all entranced with the move quickly and break things motto 😐 aimforbehavior.com Robert Meza 🧠
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It got me thinking about how much better these products could have been if we had applied a behavioral lens and insights
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So what should you do if you are building a new product? aimforbehavior.com Robert Meza 🧠
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Robert Meza 🧠 1) Think about and write out the most important actions you want your customers to take in your product (m
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Robert Meza 2) Think about the context - where will they use your product, how often, with whom aimforbehavior.com
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Robert Meza 3) Identify what can enable or hinder the actions: Understanding your customer's frustrations, challenges, a
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Robert Meza 4) Make your product easy to use, taking into account the user's cognitive load and attention, and memory a
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Robert Meza 5) The design of the product should be based on your customer's unmet needs and not the designer's or your
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Robert Meza 6) Help your customers progress in the product and get better (don't make it too difficult at first, or you
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Robert Meza 7) Give your customers choices to do the job how they need to do it - not how you think they should do it a
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Robert Meza 8) Use defaults: Defaults are pre-set options that users can choose or change. Defaults can help with salien
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Robert Meza 9) Simplify decision- making: - it's fun to think about your customers as wanting to play with all your feat
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Robert Meza 10) Use visual cues: a progress bar, for example, can show how much of a task has been completed/how much to
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Robert Meza Bonus Make it social (if possible): We are social and are more likely to engage with a product that involve
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Robert Meza Now go out there and build some great value- producing products! aimforbehavior.com
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Robert Meza If you like behavioral science tools and tips You can subscribe to my newsletter: https://www.aimforbehavi
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Sources named in this post

  • SHIFT Barrier Codes..Aim For Behavior
  • Susan Michie at UCL, BCTTv1 (Behaviour Change Technique Taxonomy v1) (2013)

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