Behavior Design is about so much more than just cognitive biases...
To do behavior design the right way and to get better outcomes for your customers and employees you need to take a multi-disciplinary approach.
Here are 11 books that can help you and get you on your way.
1. This is Service Design Doing by Marc Stickdorn, Markus Edgar Hormeß Hormess, Adam Lawrence and colleagues.
2. Mapping Experiences by Jim Kalbach
3. The Innovator's Dilemma by Clayton M. Christensen
4. The Behavior Change Wheel by Susan Michie and colleagues
5. The Handbook of Behavior Change by Martin S Hagger and colleagues
6. Service Design by Andy Polaine, Ben Reason and colleagues
7. Empathy by Harvard Business Review
8. Thinking in Systems by Donella H. Meadows
9. Rethinking Users by Michael Youngblood and colleagues
10. The Culture Map by Erin Meyer
11.
The Geography of Thought
How Asians and Westerners Think Differently by Richard E. Nisbett
Why these books?
They go from teaching you about behavior and psychology to systems thinking, mapping experiences, creating services, innovating, and accounting culture.
All of these are building blocks you can learn and apply in your work.