Do you think Research in Product is something overlooked or under used.
Most of the time teams are so solution focused - our brains like to solve problems
Or pushed by management to come up with a quick fix - that rarely fixes anything.
I find research a must to any product and combining this with behavioral science is the most powerful combo I have experienced when it comes to building the right products or de-risking bets.
Here are a few books
I own that have helped me through the years.
1.Laws of UX by Jon Yablonski
2.UX Strategy by Jaime Levy
3.UX Strategy by Brad Nunnally and David Farkas
4.Think like a UX Researcher by David Travis and Phillip Hodgson
5. The User Experience Team of One by Leah Buley
6.How to Research Trends by Els Dragt
7.Just enough research by Erika Hall (not in paperback but Kindle - maybe should order paperback)
Which one’s have helped you?
#uxdesign #uxresearch #behavioralscience #productinnovation #digitaltransformation #userexperience