Someone asked me the other day if I do scientific research or if I do UX research.
The answer is yes.
If your science isn’t informing your design, copy, roadmap, marketing, etc, you’re just lost in the woods- it all becomes guesswork.
Here’s an example:
When I was growing a science team at a digital health company, we learned a powerful lesson about the universal application of scientific research.
Our initial target was women during pregnancy, with a focus on stress reduction. However, when we delved into the actual usage patterns through our research, we discovered a surprising trend: the primary use was for sleep, not stress.
This insight compelled the team to rethink some of our marketing and product development. We pivoted our approach to account for what the research said: our tool was a powerful sleep aid for pregnant women.
The data led to adjustments in our design, content, and overall strategy. It was a holistic shift, driven by solid scientific research.
Science is not just for academic show or reputation-building. It's a fundamental strategy that should permeate every aspect of a business, from UX design to strategic planning to marketing.
So, yes, I do both scientific and UX research. But more importantly, I advocate for a model where science is the backbone of every decision an organization makes - be it marketing, design, roadmap development, or customer engagement.
#science #startups #guidedgrowth