Design works better with behavioral insights if the goal is change...
What I’m trying to explain here, in the image is a simplified view of how something like the double diamond can be used together with behavioral science practices.
It shows how behavioral insights shape discovery and definition, and how design translates those insights into strategies, features and communications that people can actually use, adopt, and sustain.
In practice change work is rarely linear, because depending on the organization, the challenge, and the evidence available, teams may start at different points.
Some begin with discovery and behavioral diagnosis, others start with an existing solution and use behavioral science to evaluate, refine, or redesign it. (in my experience, we should be hand and hand from the start, but the reality is more towards the latter, where people come in to evaluate)
Behavioral science helps you: -Define the problem in behavioral terms -Identify and prioritize the influences driving behavior -Give direction on what strategies could best serve our challenge
Design helps you:
-Understand needs Translating behavioral strategies into usable, testable interventions -Increase desirability, adoption and engagement
When behavioral insights and design practices remain aligned from problem definition through testing and implementation, outcomes will improve not because the process is perfect, but because the underlying behavioral insights are respected throughout.
Original image credit for double diamond
Design Council