To change behavior you have to put in the work…
That goes for yourself in your personal life or for the things you create for your customers and employees.
Doing the work requires:
-a systematic and evidence based approach -it requires us to look at the models, theories and frameworks and see which ones will make the most sense for the projects we are working on -it requires us to frame the challenge or opportunity in behavioral terms and to make sure we are accounting for the context in which we are working on -it requires us to understand the needs -it requires us to take into account factors like culture -it requires us to create a thorough analysis of the drivers of the behaviors and related behaviors we are working on (using a behavioral model) -it requires us to go beyond the individual and to account for the system -it requires us to select techniques and strategies that are backed by evidence -it requires us to mix methods and to borrow and draw from other disciplines like design, so we can translate the strategies into proper solutions -it requires us to evaluate and account for unintended consequences
Sorry to spoil it, but it is not as simple as copying a Nudge or using Social proof on everything…
You need to understand that everything you work on has a unique set of nuances, and those are not captured in an easy to replicate example.
Instead of focusing on that, focus on doing the work, and see how your outcomes can change.