Learn this free behavior design framework to improve your products and experiences...
It is based on the EAST framework created by The Behavioural Insights Team
What does EAST stand for? (and some examples)
1) Easy: Making it easy for people to take action by reducing the effort, steps, and choices involved
>Simplify messages >Reduce the friction >Break down complex tasks
2) Attractive: Making something look more valuable by attractively showing its benefits. This includes making your offer more noticeable and appealing
>Make it eye-catching >Consider incentives >Create a sense of urgency (ethically)
3) Social: Encouraging a behavior by showing that others in a social group are also doing it, and promoting a sense of shared commitment to the behavior
>Social Proof >Social Norms >Trusted messenger
4) Timely: Encouraging action when people are most likely to be receptive and organizing the benefits in a way that makes them more immediate
>Key decision moments >Help people plan >Give feedback
I like to think of this as a great checklist to ensure we are designing in the right direction (you can of course add more items to each area).
I use this at the end of my design - meaning you don't start with this, you use it as a checklist when you are at the end.
Why?
You need to first understand and define - Strategy - (Upstream)
-The Job to be done -The Behavior and context -The Drivers of Behavior -The Solution -The Behavior Change Techniques in the solution
Once you have all this you can then move on to using EAST - Tactics (Downstream)
What Principles do you use in your solutions to get better results?