How can #behavioralscience help you design better products

How can #behavioralscience help you design better products and services?

That is something I teach in my Behavior Design Basics course, I take you through a step-by-step process with examples - and we:

1) Select a target behavior 2) Define the barriers 3) Categorize the barriers 4) Find Interventions 5) Select Behavior Change Techniques 6) Think about solutions in our product or service

Most people are familiar with the things they want to design, the problem, is that sometimes we give our customers features that are not going to solve their barriers.

By following a systematic and scientific approach to design, you can de-risk your hypothesis, so you deliver on your customer promise.

If you are curious how this can help you deliver better and more engaging products, I'll leave a link in the description

The course is accessible, at 150 Euros and you get lifetime access, as well as templates

Happy Friday and thanks as always for your support!

The screenshot is from my course if you are curious.

#productdesign #servicedesign

By following a systematic and scientific approach to design, you can de-risk your hypothesis, so you deliver on your customer promise.