Behavior Design in Practice means knowing how and
Behavior Design in Practice means knowing how and when to add techniques...
Behavior Design in Practice means knowing how and when to add techniques...
The techniques/tactics are not the starting point of your solution, they are planned once you know what needs to change (by doing a behavioral analysis), what actions we are looking to enable, for whom, and in what context.
Once you know all this, then using behavior change techniques will open up a whole new area of possibilities to design with less risk and better outcomes. (you can incorporate many techniques in a solution or feature)
Remember, as a designer, change-maker, or innovator, one of your aims is to help your customers, employees, or even yourself make better decisions, meet needs and create delight in an experience.
My advice: >Follow the principles >Use the evidence >Work systemically >Look at both the individual and the system >Be contextual >Test >Iterate >Evaluate >Above all, strive to help others
Once you know all this, then using behavior change techniques will open up a whole new area of possibilities to design with less risk and better outcomes.
Sources named in this post
- SHIFT Barrier Codes..Aim For Behavior
- Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012)
