Behavior Science - A Lens
Behavior Science - A Lens.
Behavior Science - A Lens.
A lens you can put on top of design thinking, agile to help you understand decision making, psychology, people our environment and ourselves.
A lens to help people make the choices they already wanted to make.
Behavior Science does not need to stand alone, play alone or be alone.
It is that great friend that helps you and guides you when you need them.
It is a compliment to what you already do, and gives you new thinking tools, an evidence base and a more systematic approach to solve problems and deliver impact and outcomes.
At least that’s how I use it and see it.
How do you use it?
Image credit AJ&Smart
#behavioralscience #behavioraleconomics #servicedesign #productdesign #digitaltransformation
A lens you can put on top of design thinking, agile to help you understand decision making, psychology, people our environment and ourselves.
Sources named in this post
- SHIFT Barrier Codes..Aim For Behavior
- Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012)
- Johnston, Carey, Connell and colleagues, Mechanisms of Action taxonomy (2019-2021)
- Deci, SDT at Work (Self-Determination Theory) (2000)