Wondering where Behavioral Science is most frequently used

Wondering where Behavioral Science is most frequently used? What have you used it in? If you haven't, why not?

Some of the areas where Behavioral Science has been mostly used according to a survey done by Stephen Wendel and the Action Design Network are the following:

-Finance -Increase the usage of products or services -Increase the purchase of products or services -Organizational Change and Human Resources (We should rename Human Resources, but that's another conversation) -Health -Education

Who uses it?

-Large Corporations -Startups -Government

Really, if you are designing services, products or processes this is something you need to learn and add to your toolbox.

Some may think that they need to be a huge corporate or big government or NGO to benefit from BsSci, but that's far from true.

Using it will in fact give you an advantage over your competition.

I'll leave a link to the report in the comments if you are interested

#innovation #behavioralscience #productinnovation #servicedesign #digitaltransformation #changemanagement

Wondering where Behavioral Science is most frequently used?