Stop memorizing lists of cognitive biases - they won't help drive change...
I know it's easy to sell these biases as real behavior change and that all you have to do is copy things like the Ikea Effect or Social Proof to X growth or engagement - Add a simple behavioral lane with these and you have "done" behavioral science.
As appealing and popular as biases are - this is not how real behavior change is driven.
Change is complex - think of how you apply change to yourself and how often you try different approaches - until you succeed (or not) at that thing you need to enable for yourself. - I am sure it was not accomplished by putting up a social proof banner in your home.
Biases are just a small part of what can and should be done to drive change even if they are very popular - that does not mean they are the end-all-be-all of change.
Even if you do use them
Could you explain to me how you go to them? What deep behavioral analysis did you do to arrive at them? What evidence do you have that the behavioral influence will lead to change by using that bias only in that context?
If you can get this answered and show it to your team in a systematic way - then I would love to know...
We have to be as precise as possible in formulating our hypothesis when we are dealing with important challenges or opportunities that require change.
So please:
-Mix methods -Understand how to apply behavioral models and frameworks -Use an evidence-based approach -Define the needs and outcomes -Be specific about the behaviors you want to enable -Be systematic -See the system -Account for context -Triangulate your data -Evaluate your solutions for things like consequences -Test and validate -Re-evaluate
As easy as it is to explain people in biases, or see a bias in a case study as the game changer - remember that you need other steps to create solutions that drive real outcomes.
If your company needs help going beyond biases do reach out :)