How can you measure and evaluate your behavior change initiative?
One way to do it is to create a logic model (I'm a big fan of logic models these days)
Here is a version that Amy Bucher uses and shows in her book Engaged
"The outcomes logic map..is generally produced as a document that shows the types of outcomes your [offering] might produce over time. The word “logic” refers to the fact that each measurement should logically connect to the others in the sequence."
You can get this as part of my behavior design strategy framework that's live on Miro (link in comments)
Outcomes Strategy - Measurement and Monitoring
Start at the end:
1) Outcome: determine what the long-term, big success metrics for your intervention are. 2) Behaviors: What target behaviors users must do in order to make the outcomes reality. These may happen entirely outside of your intervention, so don’t limit yourself to your offering 3) Engagement: How much people have to use your intervention to benefit from its magic. (engagement metrics) 4) Baseline: Identity what users are doing now. This is your baseline. 5) Entry points: - where are your users coming from?
P.S - this can be much larger, and in a logic model, you can include a view that includes the measurements and not the whole theory of change of the program.
I like to think of logic models as having different views and scales (like you could have in a journey map)
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