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A Nudge that works in one place, may

A Nudge that works in one place, may not work in another.

A Nudge that works in one place, may not work in another.

That is the hard part about designing for behavior, context, environment are important. You can’t just copy paste like in other areas.

I took this picture at a park near my home in Amsterdam.

I wonder if the people behind it tested this, and have seen an increase in the trash collected or not. (I’m curious to see how this could be improved)

This example looks similar to the hotel towel case and maybe where they took it from?

#behavioralscience #servicedesign #customerexperience

A Nudge that works in one place, may not work in another.

Sources named in this post

  • SHIFT Barrier Codes..Aim For Behavior
  • Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012)
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