When the motivation is intrinsic, you don’t mind working on something. (Even if it’s on the weekend)
Why, because it doesn’t feel like work.
However, you do need to remove barriers and enhance enablers, to go from intention into action.
In creating my first course, (which has taken me 10 years from intention to action) I had to remove or enhance:
-Belief in myself -Time to plan and film - Financial resources, filming tools, taxes, rules -Increase my knowledge and skills
Once all of those were gone, then I was ready.
Each one I worked on slowly and one by one they all feel into place.
If my motivation was only external, then I would have never done it, because the rewards take to long to materialise.
Remember
Motivation quality matters, and it’s something you should understand when designing experiences.
Some tips:
1) identify those who are more intrinsically motivated, and figure out how to enable them to make the choices they already wanted to make.
2) Once that group sees the benefits and is able to realize their outcomes, they can help you by adding social proof and they can bring those around them to also do the behavior - (use and benefit from your product or service)
3)Once you have served those two groups, you could see some of the others groups change behaviors due to status quo.
All of these groups in one way or another had some kind of motivation, and you are only trying to enable that by removing friction. (Or enhacing enablers )
4)If you have a group that is amotivated, it is very hard to change and I would not recommend working with this group, only because they are not interested (and that’s ok, not everyone is interested in your products or services)
In summary:
1) Look at motivation quality 2) Identify most intrinsically motivated groups 3)Design to enable behaviors by removing barriers or enhancing enablers 4)Don’t force amotivated groups to do anything, they aren’t motivated for a reason
How do you enable yourself when you are motivated?
If you are interested in learning how you can design for behavior, a link to my course is in my profile Robert Meza
#behavioralscience #servicedesign #productdesign #digitaltransformation