Use these tools to frame a behavior problem, diagnose what is getting in the way, and turn evidence into a more precise response.
Featured framework
Start with the updated AFB framework when you need one place to move from the behavior problem to diagnosis, design, and testing.
Use when you need one structured path from a behavior problem to a testable design.
A practical end-to-end workspace for framing a behavior problem, understanding what drives it, selecting strategies, and shaping testable solutions.
Product, service, and CX
Use these when the behavior sits inside a journey, product, service, or customer experience.
Use when people drop off, hesitate, or work around a product or service journey.
Map the steps in a product or service journey, mark friction, diagnose behavioral barriers, and connect those barriers to intervention ideas.
Useful across both
Use these across product and service work, organizational change, or both, depending on the behavior you are trying to understand.
Use when a team needs to turn scattered evidence into one behavior design strategy.
Bring the behavior, user job, evidence, barriers, and design choices into one working canvas so a team can move from analysis to a testable strategy.
Use when you understand the barrier and need more precise intervention options.
Browse and organize the published BCT Taxonomy v1 to make intervention techniques more specific and easier to compare.
Source framework: Behavior Change Technique Taxonomy v1 (BCTTv1), Michie et al. (2013).
Use when a bias label is shaping the conversation before the situation has been examined.
A reference board for exploring cognitive biases and challenging the first explanation for a behavior before you design a response.
Curated by AFB from multiple behavioral-science sources; full source credits are included on the board.
Use when a behavior is not happening and you need a structured first-pass diagnosis.
A guided board for moving from a behavior problem to a structured analysis of what may be driving it, with examples and a reusable template.
Use when you want the original AFB framework and its broader reference material.
The original, expansive AFB behavior design workspace, with worked examples and reference material spanning framing, diagnosis, journey mapping, and strategy.
Organizational change and implementation
Use these when implementation is drifting, behavior is being labeled as resistance, or the same intervention is being applied to different causes.
Use when change behavior is being explained as irrationality, resistance, or bias.
A set of prompts for questioning bias explanations in organizational change and looking again at incentives, constraints, norms, and system design.
Use when adoption is low and the same generic response is being applied to different barriers.
Map an adoption problem across material, social, and individual conditions, then compare actions that fit the cause rather than the symptom.
Built on the ISM model described by Darnton and Horne (2013).
We can help you define the behavior, diagnose the conditions around it, and decide what to test next.
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