How do your customers and employees feel about

How do your customers and employees feel about your solutions?

What do they mean when we say we are angry?

If we dig deeper, we can find out that really they are feeling frustrated.

Why should we care about emotions? Because when you are specific about them it will help guide what you design for.

One thing I learned from the work of Lisa Feldman Barrett the author of the book "How Emotions are Made" was the theory of constructed emotion, which argues that emotions are not universal and hardwired but are constructed by the brain using concepts learned through experience, culture, and context.

Concepts are mental representations that help us categorize our experiences, including emotions.

These concepts shape our emotional experiences, so the more you feed your brain, the better it will be at knowing which concept to take when you are in a particular situation, and help you with that emotion of "Anger" vs Irritation for example.

This is important not only for your work but also for yourself and your daily life.

With that, I wanted to share this fantastic wheel of emotions by The Junto Institute to help you create new concepts in your brain, so you can pull the right ones when you are feeling an emotion.

I hope the wheel helps you build better concepts

This is important not only for your work but also for yourself and your daily life.