How can we improve SMART goals?
Traditional goal-setting frameworks like SMART are useful because they are overlooking the psychological elements that determine sustained action.
After looking at how goals are set across several organizations in our consulting projects, I've found that enhancing them behavioral science significantly improves outcomes.
With that insight I created a 5 Part Goal System called Aligned.
In Aligned, one of the tolols we have is called SMART+ Goals.
Let’s look at what makes SMART+ goals different.
Specific + Why it Matters: Not just what to do, but why anyone should care
Basic version
"Increase satisfaction scores by 10%"
+ version: "Increase satisfaction by 10%, showing our commitment to excellence and strengthening our position in the market" Measurable + Visible Progress: Track progress in ways that feel rewarding
Basic version
"Reduce error rates to below 2%"
+ version: "Reduce error rates to below 2%, with weekly tracking and celebrations for each improvement milestone"
Achievable + Your Way: Challenging but letting people use their strengths
Basic version
"Follow the process to reduce cycle time"
+ version: "Cut cycle time by 20% using approaches that play to your team's strengths"
Relevant + Growth: Connected to both business and professional development
Basic version
"Complete system migration by Q3"
+ version: "Lead the migration by Q3, showcasing your leadership skills while developing valuable change management experience"
Time-bound + Momentum: Deadlines that build energy rather than just pressure
Basic version
"Complete by June 30th"
+ version: "Implement in stages with milestone celebrations, finishing by June 30th"
This isn't about adding complexity – it's about addressing the complete set of factors that determine whether goals translate into results.
The enhanced approach builds in psychological and behavioral foundations that make execution more likely.
What do you think about SMART+?