Here are some books that have helped shape my thinking over the years.
I was never a book reader when I was younger, but I wonder if this was more because I had never found any books that I actually enjoyed - guess it's never too late.
The Books 📗 on this list have also helped me get inspired to create and share all of my frameworks and the future training and courses I have in the works (there are many more books + journals that aren't here for space purposes)
To Find the Outcome and Job for your customers:
✅ Jobs to Be Done: Theory to Practice - Tony Ulwick
✅ The Jobs to be Done Playbook - Jim Kalbach
To Explain The Value of Behavior in an Organization:
✅ Applying Behavioral Science to the Private Sector Dr Helena Rubinstein
✅ The Behavior Business - Richard Chataway
✅ Ripple - Jez Groom
✅ Behavioral Insights - Michael Hallsworth
To understand and Apply Frameworks of Behavior:
✅ The Behavior Change Wheel - Susan Michie Robert West
✅ Design for How People Think - John Whalen, PhD
✅ Design for Behavior Change - Stephen Wendel
✅ Start at the Why - Matt Wallaert
✅ Engaged - Amy Bucher
To Apply Theory of Psychology
✅ Self Determination Theory - Ryan Deci
To understand and apply and design services, products and experience in organizations:
✅ Thinking in Systems - Donella Meadows
✅ The Invincible Company + Testing business ideas ( and really all books by Strategyzer)- Alexander Osterwalder David Bland et.al
✅ Winning at New Products - Dr. Robert G. Cooper
✅ The Experience Centric Organization- Simon Clatworthy
✅ This is Service Design Doing - Marc Stickdorn , Adam StJohn Lawrence , Markus Edgar Hormeß et.al
✅ Continuous Discovery Habits - Teresa Torres
✅ The Service Innovation Handbook - Lucy Kimbell
For Gamification and Habits in Products
✅ Actionable Gamification- Yu-kai Chou
✅ Hooked - Nir Eyal
For Lit reviews:
✅ How to Read a Paper - Trish Greenhalgh
Mix your methods and experiment as often as possible to find what works best
Happy reading :)
#behavioralscience #behavioraldesign #innovation #servicedesign #productdesign