For many years I have worked on helping teams deliver products and services in government, private sector, and startups.
After working with many large agencies over the years, I've yet to see any of the designers build something like a behavior map and really drill down to the details of the behavior the user might have in the environment they are in, and then look at the barriers and benefits needed for that person to be successful.
This sparked a question in me
Why are we building ideal journeys of how people use a product/service without understanding what drives their behavior?
With this in mind, I set out to start thinking and learning about behavioral science/economics (even doing a program at Harvard Business School) and about the environment in which that behavior occurs (the curse of knowledge is real) and then start designing for it.
This has led me to start Aim for Behavior, an initiative to help companies design products and services with behavior in mind.
The more we understand behavior the more we can design for good.
If you are curious to know more about how behavior can help you increase the success of your projects, or to get a behavior diagnosis then send me a message, and will happily discuss :)
#behavioralscience #productinnovation #servicedesign